In a brick-and-mortar store, all a business owner does is set out his/her merchandise, do a little advertising, and if he/she got a good enough location, buyers will come. Taking this approach is deadly online. Not having a solid plan to make money with the site was a main reason for the biggest failures of the dot-com bust, and is still a big mistake for beginners. How do you expect to make money from your website? Internet marketing is about making money, so if you haven’t got a plan, you are planning to fail.
PICKING GOOD PRODUCTS AND SERVICES
The first idea that comes to mind for ways that business owners can make money is to offer a product or service. That’s great! You should include your products and services on your website, as well as include those affiliate offers that give you commissions for sales of other people’s products and services on your site. You have to be a bit selective on the types of products and services that you offer on your site so that they match the demographics of the people visiting you. You can’t market very high-end products to low-income people. Always keep your demographics in mind when picking the products and services that you will offer.
NOT PUTTING UP SUFFICIENT OFFERS
If you only offer one or two products, once your audience buys these, what happens next? Make sure you have many products and services in your lineup so that no matter how much your audience buys, there’s always something new to consider purchasing. Having too few offers is one of the many ways in which you can fail to achieve significant income with your site.
OFFERING THINGS YOU HAVE NO EXPERIENCE WITH
Be very careful when you start listing affiliate offers in your lineup of products and services. Your reputation is on the line, even if you’re not the one providing the product and are just the salesperson making the offer. The best offers to put up on your site are those that you have some experience with or have a good deal of confidence in the person selling them. You don’t want to put up offers that end up resulting in fraudulent claims and/or that make your customers unhappy. You will be the one that ends up with the blame, not the unknown product creator or provider. Your site is representative of your good name. Take pains to keep your reputation as clean as possible and listen closely to customer feedback on affiliate offers. Remove any that fail to live up to their rhetoric.
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